Publications of Zsuzsanna Vargha

Educate or Serve: The Paradox of "Professional Service" and the Image of the West in Legitimacy Battles of Post-Socialist Advertising. In: Theory and Society 39(2), 2010, 203–243.

Realizing Dreams, Proving Thrift: How Product Demonstrations Qualify Financial Objects and Subjects. In: Jens Beckert, Christine Musselin (eds.), Constructing Quality: The Classification of Goods in Markets. Oxford: Oxford University Press, 2013, 31–57.