Introduction to "Transnational Diffusion of Innovation"
Understanding how innovation emerges and diffuses is increasingly important in a globalized society. What factors influence and shape the diffusion of innovations among individuals, networks, organizations, and societies? How do new forms of organization, policies, techniques, cultural ideas and norms, tastes, and fashions spread? By examining these phenomena, the research group seeks to develop an empirically informed sociological theory of diffusion. Of particular interest is the analysis of "social" processes and their effects on diffusion, i.e., how social contagion, interaction, networks, and forms of social capital, or, more generally, the social embeddedness of action, affect diffusion outcomes over time.